Gashapon in the USA
Gashapon Capsule Stations are popping up all over the USA. Here is their official North America website. These are the same quality capsule toys that you would find in Japan. They are released in Japan first, and then a few months later they can show up in the USA.
There are large capsule stations as photoed above (found in malls), and there are smaller stations placed at retailers such as GameStop and Barnes and Noble.
Large Independent Capsule Stations
To play from the large Capsule Stations, you purchase tokens for $1 per token at the station. The gashapon sets vary in tokens. Each play gets you 1 random item from the collection.
Sailor Moon Assort Collection 2:
4 tokens a play ($4 each) at the independent Capsule Stations
GameStop Capsule Stations
At GameStop you purchase tokens for $2.99 per token at the cashier. The gashapon sets are all the same price here. Each play gets you 1 random item from the collection.